Relatively Speaking: How Context Influences Decisions
In my last post, I discussed the three biggest factors affecting judgment & decision making. Today I want to take an in depth look at the first idea on the list: Relativity. What is Relativity? Say...
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How GOOGLE is capitalizing on the one of the biggest influences in decision making In a recent conversation I had with Hal Hershfield, Assistant Professor of Marketing at the NYU Stern School of...
View ArticleEvolutionary Roots of Consumer Decision Making Talk at NYU Friday
Vladas Griskevicius, co-author of The Rational Animal: How Evolution Made Us Smarter Than We Think speaks at NYU Friday, Sept 27, at 2:30pm SCPA, a student-organization at NYU which I lead, is hosting...
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